HK Designs is a thriving fashion brand under the umbrella of its parent company, HK Innovations for Trading, established in 2017 with a vision to meet the growing demand for unique and conservative women's clothing in Egypt. Founded by Hadeel Elkhateeb, a passionate graduate of mass communication from MIU in Cairo, HK Designs emerged from her deep love for fashion and a keen awareness of the gap in the local market for elegant yet modest attire.

Hadeel's journey began with an aspiration to create a brand that resonated with Egyptian women, particularly those seeking stylish options that aligned with their values and lifestyle. Recognizing the limited presence of local designers who catered to this demographic, Hadeel set out to fill this niche. Her vision was further enriched when, in 2017, Hassan Kafafy, the co-founder, made a career leap from the banking sector to join Hadeel. Together, they shared a bold dream of expanding HK Designs into a major player in the fashion industry. With Hadeel's expertise in marketing and photography, combined with her distinct fashion sensibility, HK Designs quickly made its mark in the competitive landscape. She became a beacon of inspiration for women, instilling trust in local Egyptian brands that delivered high-quality fashion at competitive prices. This strategic blend of quality and affordability has attracted a diverse clientele and earned HK Designs a solid reputation in the fashion domain.

Since its inception, HK Designs has experienced significant growth. What started as an online store has expanded to include three physical "New Cairo, Heliopolis and October" across Cairo and a seasonal store in the North Coast. The brand's commitment to providing stylish and modest options has solidified its presence in the market and laid the groundwork for future expansion. Looking ahead, HK Designs has ambitious plans for growth, including the opening of additional stores and exploring international markets. With Hadeel at the helm, leading the brand with creativity and passion, HK Designs is poised to continue its journey of empowering women through fashion, setting trends, and redefining what it means to be stylish and confident in today's world.

We Have Vision to have more stores in Egypt and to expand in the UAE, KSA and then all around the word.